Less than Four years ago the Keeping up with kardashians star Kylie Jenner launched her own line of make up brand Kylie Cosmetics starting with a set of “lip kits”
Coty Inc, one of the leading cosmetic company CEO Pierre-André Terisse announced on Monday about the 600$ million purchase of 51% stake in Kylie Jenner’s beauty business—which includes Kylie Cosmetics and Kylie Skin
“This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse,”Kylie Jenner
“It is all because of the power of social media” says the Jenner Beauty. The social media strategy has contributed a lot to Kylie cosmetics success. With 151 million followers on her Instagram, Kylie never had to turn to other celebrities or media to advertise for her brand.